Built to tame a river
Mansfield Dam, first called Marshall Ford Dam, went up between 1937 and 1942 and was raised higher after the flood of July 1938.

Texas
30.3919° N, 97.9067° W · 18,930 acres
Made for the people who live, boat and summer on Lake Travis.
The collection
Shoreline Map Tee
Lake Travis edition
$29
Greetings from Postcard Tee
Lake Travis edition
$29
Dock Time Tee
Lake Travis edition
$29
Tackle & Bait Tee
Lake Travis edition
$29
Ski Club Tee
Lake Travis edition
$29
Lake Life Badges Tee
Lake Travis edition
$29
Varsity Oars Hoodie
Lake Travis edition
$58
Fireside Hoodie
Lake Travis edition
$58
Wooden Boat Crewneck
Lake Travis edition
$52
Coordinates Crewneck
Lake Travis edition
$52
Embroidered Dad Cap
Lake Travis edition
$32
Washed Script Cap
Lake Travis edition
$32
Out here the day runs on the lake: coves by noon, cliffs at sunset. Hill Country water with a Texas-sized shoreline.
Mansfield Dam, first called Marshall Ford Dam, went up between 1937 and 1942 and was raised higher after the flood of July 1938.
About 270 miles of shoreline, up to 210 feet deep and around 19,000 acres. It holds the most water of the seven Highland Lakes.
The lake carries the name of William B. Travis.
The highest level on record, 710.44 feet, came on Christmas Day 1991.
Point Venture started a ferry across the lake in 1971, at the time the only inland ferry in the state.
On the cliffs above the water, the sun going down has long been met with a bell and a round of applause.
Know something we missed? Tell us.

Your lake. Your look.
It's first-light coffee on the dock and the long way home by boat. We make soft, well-worn pieces so you can carry it with you all year.